Issue Number 69            April 16, 1999

CONTENTS OF THIS ISSUE

1. Atencion! Ask your local television and radio stations
   to air Spanish language PSAs!

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(1)
April 16, 1999
ATENCION! ASK YOUR LOCAL TELEVISION AND RADIO STATIONS TO AIR SPANISH LANGUAGE PSAS!

Please help reach the families of the more than one million Hispanic children nationwide who are not fully protected against vaccine-preventable diseases. The Centers for Disease Control (CDC) has distributed PSAs on childhood immunization in Spanish to Spanish-language television and radio stations throughout the United States. Please help to get them aired!

CDC would like us all to take a moment and call our local Spanish-language media stations and urge them to broadcast the PSAs. April 18-24 is National Childhood Immunization Week so now is the perfect time for the media to reach out to their Spanish-speaking viewers and listeners.

"On time, every time" is the message. The PSAs focus on the importance of childhood immunizations and are culturally tailored to Hispanic lifestyles and traditions. The radio announcements feature popular singer Jon Secada and his wife talking about the role both parents play in ensuring their children's health. On television, the announcements follow diverse Hispanic families in their own home environments as they call in to CDC's Spanish-language immunization hotline (1-800-232-0233).

According to Jose Cordero, MD, MPH, Deputy Director, National Immunization Program, research has shown that PSAs and the media are effective in reaching Hispanic parent audiences. Please don't let these important immunization messages gather dust on the shelves. Call now!

There is also a colorful 24" x 18" poster and desk notepads that have the same theme as the PSAs' messages. Featuring a young Hispanic family in transit to the clinic, the poster highlights CDC's national Spanish-language immunization hotline as a free, confidential information service. The poster costs $5.00. Discounts are available for orders of increased quantities. To order the poster and/or notepads, call (202) 342-0676 or write to HMA Associates, 1000 Thomas Jefferson Street, NW, Suite 309, Washington DC, 20007.

And remember! Let's make every week National Vaccinate Everyone Week!